Post by account_disabled on Mar 7, 2024 6:17:06 GMT 1
product but with low conversions Very well, once we have put your teeth into the results achieved, we are going to talk to you about the context of our client and their product: Glo910 is a sophisticated non-invasive device created to reduce cellulite while improving people's lymphatic drainage. Its design has been recognized and awarded for its effectiveness, and it has a robust motor that effectively breaks down adipose tissue. Additionally, the product is praised for its natural, painless qualities and great ease of use. The anti-cellulite device can be purchased on various platforms, such as Amazon, Macy's and stores such as El Corte , and is intended for home use and designed specifically by medical professionals. All this makes it an excellent option, and you already know that there is no better Marketing than a good product. ¿ O no? Well, as much as we never tire of saying it, having a good product or service is only half of the equation in the short term.
Without good marketing it is very difficult to market and sell this type of devices. And although Glo910 is an exceptional anti-cellulite massage Cell Phone Number List machine, it costs 8 to 10 times more than other alternative products. Therefore, it is difficult for the target audience to make a quick purchasing decision. In this way, our client was investing money in campaigns that were barely profitable due to lack of conversions. A situation that we had to change in the very short term: we are talking about days, not weeks or months. The problem: a high-priced and unknown it completely rules out impulse buying. Electric massagers can be considered an impulse product, and many customers buy them on a whim. However, in the case of Glo it is not an impulsive product due to its price. Customers should first understand why it is worth the investment before purchasing. Furthermore, being a beauty product, we had to compete with a large number of options on the market , many of them much cheaper and with a broader audience. Therefore, given that the campaigns were below the required profitability threshold, our main objective was to “refocus” them towards an appropriate target audience. An unsustainable situation in the short term that had to change radically. Something that complicated things a lot
Since it involved practically sipping and blowing at the same time. Fortunately, the great experience of our team in these situations, which knows how to function perfectly thanks to its skill in analyzing campaign data, allowed us to solve the situation. But let's see below how we did it: The solution: Understanding the challenge of selling a high-end electric anti-cellulite massager The biggest challenge we faced was convincing potential customers that the Glo massager is worth what it costs. Most electric massagers are priced between 30 and 60 euros, but the Glo910 massager has a price that exceeds €369. However, the company maintains that the results of the Glo massager are much more effective, faster and visible, especially when used consistently. To increase sales of its star product: Glo, we coordinated with the property a comprehensive marketing strategy that covered several channels and tactics.
Without good marketing it is very difficult to market and sell this type of devices. And although Glo910 is an exceptional anti-cellulite massage Cell Phone Number List machine, it costs 8 to 10 times more than other alternative products. Therefore, it is difficult for the target audience to make a quick purchasing decision. In this way, our client was investing money in campaigns that were barely profitable due to lack of conversions. A situation that we had to change in the very short term: we are talking about days, not weeks or months. The problem: a high-priced and unknown it completely rules out impulse buying. Electric massagers can be considered an impulse product, and many customers buy them on a whim. However, in the case of Glo it is not an impulsive product due to its price. Customers should first understand why it is worth the investment before purchasing. Furthermore, being a beauty product, we had to compete with a large number of options on the market , many of them much cheaper and with a broader audience. Therefore, given that the campaigns were below the required profitability threshold, our main objective was to “refocus” them towards an appropriate target audience. An unsustainable situation in the short term that had to change radically. Something that complicated things a lot
Since it involved practically sipping and blowing at the same time. Fortunately, the great experience of our team in these situations, which knows how to function perfectly thanks to its skill in analyzing campaign data, allowed us to solve the situation. But let's see below how we did it: The solution: Understanding the challenge of selling a high-end electric anti-cellulite massager The biggest challenge we faced was convincing potential customers that the Glo massager is worth what it costs. Most electric massagers are priced between 30 and 60 euros, but the Glo910 massager has a price that exceeds €369. However, the company maintains that the results of the Glo massager are much more effective, faster and visible, especially when used consistently. To increase sales of its star product: Glo, we coordinated with the property a comprehensive marketing strategy that covered several channels and tactics.