Post by account_disabled on Mar 5, 2024 4:30:50 GMT 1
Hugies Wipes. Huggies has launched the first wipes in Europe that biodegrade in 15 days
According to edie , Kimberly-Clark-owned brand Huggies launched its first biodegradable product: baby wipes that decompose under landfill conditions in 15 days.
Research carried out for the BBC's War on Plastic series last year found that 11 billion wet wipes are sold in the UK each year, 90% of which contain some form of plastic.
The show's hosts pressured Kimberly Clark, P&G and Johnson & Johnson to reveal how much plastic they use in their wipes and how they plan to reduce or eliminate it, prompting similar pressure from consumers.
Kimberly-Clark owned brand Huggies has launched its first biodegradable product – baby wipes which break down in landfill conditions within 15 days.
In October 2019, Huggies announced its Chile Mobile Number List commitment to eliminate plastics from its baby wipes range in the UK over the next five years, covering the wipes and their packaging.
The launch of the new wipes, called Huggies Pure Biodegradable, is a step towards this goal. The product is made from 100% “natural fibres” and consumers will be encouraged to place used wipes in regular household waste as degradation outside of landfill conditions will not be as effective.
Ori Ben Shai, Kimberly-Clark's vice president and managing director for the UK and Ireland, said:
We know this announcement will be good news for parents who rely on these wipes as an essential item for everyday childcare, but who are also trying to reduce their impact on the planet.
The launch of our first biodegradable product brings us closer to meeting the objectives established in our mission 'The smallest footprint'.
We know we still have a long way to go on this ambitious plan, but we are committed to developing the best possible products that meet the changing demands of our consumers.
Ori Ben Shai, the vice president and managing director of Kimberly-Clark for the United Kingdom and Ireland.
Kimberly-Clark estimates that it has removed 359 tons of plastic from its broader portfolio of baby wipes and wipe packaging this year. In addition to creating plastic-free wipes, it has eliminated inner bags from large boxes. Huggies is notably part of the WRAP UK Plastic Pact .
Something sweet
In related news, Mars Wrigley UK has unveiled redesigned packaging for some of its most popular confectionery brands which it claims will mitigate the use of 51 tonnes of plastic per year.
The lighter designs will be used to house products including sharing bags of M&M's, Galaxy Counters, Skittles and Malteasers. On average, they contain 10% less plastic than the current range of packaging. They will be launched in supermarkets from April 2021.
For his part, Nick Reade, the interim director and general manager of Mars Wrigley UK, commented:
As well as reducing plastic use, it means that for some brands we can fit more packages in the boxes we ship, increasing our efficiency and taking the equivalent of 90 truckloads of boxes off the road each year.
Nick Reade, the interim director and general manager of Mars Wrigley UK.
Mars' “Sustainable in a Generation” sustainability strategy includes commitments to reduce the use of virgin plastic by 25% by 2025 and ensure all packaging is recyclable, reusable or compostable within the same timeframe.
According to edie , Kimberly-Clark-owned brand Huggies launched its first biodegradable product: baby wipes that decompose under landfill conditions in 15 days.
Research carried out for the BBC's War on Plastic series last year found that 11 billion wet wipes are sold in the UK each year, 90% of which contain some form of plastic.
The show's hosts pressured Kimberly Clark, P&G and Johnson & Johnson to reveal how much plastic they use in their wipes and how they plan to reduce or eliminate it, prompting similar pressure from consumers.
Kimberly-Clark owned brand Huggies has launched its first biodegradable product – baby wipes which break down in landfill conditions within 15 days.
In October 2019, Huggies announced its Chile Mobile Number List commitment to eliminate plastics from its baby wipes range in the UK over the next five years, covering the wipes and their packaging.
The launch of the new wipes, called Huggies Pure Biodegradable, is a step towards this goal. The product is made from 100% “natural fibres” and consumers will be encouraged to place used wipes in regular household waste as degradation outside of landfill conditions will not be as effective.
Ori Ben Shai, Kimberly-Clark's vice president and managing director for the UK and Ireland, said:
We know this announcement will be good news for parents who rely on these wipes as an essential item for everyday childcare, but who are also trying to reduce their impact on the planet.
The launch of our first biodegradable product brings us closer to meeting the objectives established in our mission 'The smallest footprint'.
We know we still have a long way to go on this ambitious plan, but we are committed to developing the best possible products that meet the changing demands of our consumers.
Ori Ben Shai, the vice president and managing director of Kimberly-Clark for the United Kingdom and Ireland.
Kimberly-Clark estimates that it has removed 359 tons of plastic from its broader portfolio of baby wipes and wipe packaging this year. In addition to creating plastic-free wipes, it has eliminated inner bags from large boxes. Huggies is notably part of the WRAP UK Plastic Pact .
Something sweet
In related news, Mars Wrigley UK has unveiled redesigned packaging for some of its most popular confectionery brands which it claims will mitigate the use of 51 tonnes of plastic per year.
The lighter designs will be used to house products including sharing bags of M&M's, Galaxy Counters, Skittles and Malteasers. On average, they contain 10% less plastic than the current range of packaging. They will be launched in supermarkets from April 2021.
For his part, Nick Reade, the interim director and general manager of Mars Wrigley UK, commented:
As well as reducing plastic use, it means that for some brands we can fit more packages in the boxes we ship, increasing our efficiency and taking the equivalent of 90 truckloads of boxes off the road each year.
Nick Reade, the interim director and general manager of Mars Wrigley UK.
Mars' “Sustainable in a Generation” sustainability strategy includes commitments to reduce the use of virgin plastic by 25% by 2025 and ensure all packaging is recyclable, reusable or compostable within the same timeframe.